Keeping the focus

It never surprises,  the range of business opportunities that present themselves- but  how they often dont 'quite fit' neatly into  the established business model slot!

Of course they all deserve our attention. Should we develop additional and different product standards to accommodate the opportunity, or will that confuse the market?

Certainly there are no  negatives so far from  the customer base regarding  the established product.

And the challenge is always to ensure the primary focus remains  the original business plan  and  the opportunities outside the box do not become too distracting.

Still, with  an already large  and ever growing number of contracted flying hours - Cello is well on its way !

It  also seems to have found a little niche  with Zilina  for both football and  car  product launch market segments.

A challenging airfield  for most larger aircraft types - but just the airfield type for  the Avro.

With a Cello arrival at Faro caught on You Tube 

http://www.youtube.com/watch?v=11ifs1c0of8

W: http://www.flycello.com/

B: http://celloaviation.blogspot.com/

T: UK(0) 121 507 8700



Getting busy at Cello

Hitting the ground running isn't the easiest of tasks when  the regulators do not allow (and rightly so) the marketing of the operation pre AOC. It has been gratifying to see the faith that the market placed in us over that period with  a surprising July and August flying order book.  More football team charters last week and next week are contracted and its good to  see the product launch season upon us again, with several in the plan  for the next 8  weeks

All the  major market segments  identified in the business plan including VVIP and the entertainment industry  have all  now  sampled  the Cello product.

A little 'repatriation ' work from  the Greek Islands for returning UK holidaymakers provided an unexpected bonus in the bank account at month end- organised  and airborne within 3 hours of agreement - but that's what the business is supposed to  do .

Last week  saw the sales team 'hit' the Gatwick  Charter Brokers.The scope of business tasks  provided by some of them results in  them appearing are more like  virtual airline operations than brokers.
We are anticipating a good autumn!

W:    http://www.flycello.com/
B:      http://celloaviation.blogspot.com/
E:       charters@flycello.com
          and on Twitter

Flexible operation, Flexible staff

So the cabin crew  thought they  were  operating Wednesday to  Faro for a customer and positioning straight back to  Birmingham  empty- Well they thought wrong .

A late booking  confirmation  sees the aircraft  position  from Faro to  Barcelona empty and then Nice  instead, in order to  operate   a VVIP  back to  the UK this weekend, Insh'Allah  - still I dont suppose they minded missing an odd episode  of Eastenders to spend a night or two in the Catalan capital . Good job they took their overnight bags  just in case .
Never use pen in your diary in this industry sector - things change and often at short notice.

Who is that arriving at the Cello Birmingham  terminal ?

and departing  for Portugal

A look at the Aston Villa  website  will reveal all

http://www.avfc.co.uk/page/Paul_Brown/0,,10265~2104395,00.html

W: http://www.flycello.com/
 B: http://celloaviation.blogspot.com/

T:   0121 507 8700

Farnborough week

Some healthy  air transport aircraft ordering  and up beat  signals regarding  business and VIP aviation make for an optimistic Farnborough week. The chance to  touch base with the good and great in the charter broker and  VIP executive charter industry whilst there is always a plus.

The requests  for  September flying are arriving in healthy numbers and we have a good order book for August  considering  the AOC is only 14 days old.

So what will be  our dominant market segment ?? Sporting team movements,  entertainment tours,  product launches, VVIP  needs?  Well they are all showing themselves. So far a fairly equal balance with football just nudging ahead (even though its the closed domestic season) The Champions and Europa League  early fixtures are just starting to  kick in .

Planning for some Eastern European operations next week, we are reminded  how much  VIP terminal passenger charges and catering costs in that region can make your eyes water!

An air transport operator with its tail up !

W:   http://www.flycello.com/

B:    http://celloaviation.blogspot.com/

E:    charters@flycello.com

T:    0121  507 8700

No longer just a business plan

This is no  longer just a business plan. July 9 saw Cello move from  a business plan in progress  to an licenced  executive jet operator.

Within 3 days of licence grant, G-RAJJ was  airborne on its  first revenue earning flight to Germany on behalf of a car manufacturer supporting a new vehicle product launch.

Post World Cup, the  football league teams are into pre season friendly mode. Firming up other potential   customers sees  football requirements across Europe. Cello are involved with movements to/from  Portugal and Germany over the next 4 weeks.

The first operation confirmed the accuracy and resilience of the  flight planning, operations and crewing software with flight times and forecast fuel burns within 5% of forecast.

Was the onboard product design correct?- Feedback from the first customer has been very positive.

W: http://www.flycello.com/

B:  http://celloaviation.blogspot.com/

Tel:  uk (0) 121 507 8700

Cello Aviation is open for service!

Cello Aviation  is pleased to  advise the grant by the UK CAA of AOC and can formally receive requests for charter

The CAA Flight Operations Inspector  assigned to  us and the team at the CAA   provided the encouragement to  deliver the approvals and licence to  fly in record time .

Overall 18 months has been spent in total in the planning,  but the real visible changes  have been seen in the  months of 2010

In the space of 5 months we've gone from 

to

and from

to

and from

to

Many people go through their careers without  ever having the good fortune or opportunity to  be involved in creating a business  from  a green field site.

Some of us started earlier in the process- some later, but non  of us would have passed up the chance of being part of the creation.

We are open for business!-  CAA  AOC  GB2373

And now the fun really starts!!!

W: http://www.flycello.com/

B:  http://celloaviation.blogspot.com/

T: Uk(0)121 507 8700

E: charters@flycello.com

And wait a bit more !

Will this coming week be THE week?

We know how the little child in the back of the car feels - ''Are we nearly there yet??''

Trying to  coincide  the imminent AOC licence date with  contracting/revenue service flying is like trying to  hit a moving target whilst blindfolded and running through treacle.

The man from  the ministry  is with us next week  for what is hopefully  the final  'checks and balances' 3 days with the last task being the proving flight planned for  the final day.

Celloland commercial life carries on forward  with approval received as preferred supplier for the London 2012 Olympics.  Theres nothing like planning ahead, given the  situation  where 2 of the Olympic teams are  based in the Birmingham area during the event  and the football program is taking place across the UK.

Waiting----just waiting. Roll on next week .

W: http://www.flycello.com/
B: http://celloaviation.blogspot.com/
E: charters@flycello.com
T  UK(0)121 507 8700